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Over the past 14 weeks we have been learning how to blog, post, tweet and post videos and what it means today with everyday businesses. My first post was on what emerging technologies had put forth for businesses around the globe. I was amazed on just a few topics  with twitter and facebook.  Going back 14 weeks and seeing what I have learned over the course of time is amazing, so much more out there than I could ever realise or even know about as far as that goes. But yes it is all about knowing what is available to help your business become successful.

Wow! How Social Media can change the direction your business is going in, and how it may impact you as a business owner and how it impacts the business itself. Business owners, or the person responsible for the business social media imput must be very careful on what it posted to the worls. Can you imagine posting something that should never been posted! This can cause a disaster just by making one post, one tweet incorrectly. This could damage all you have worked so hard for.

Lots of information passed down in the duration of this Social Media Course. I will make good use of what I post and ensure if someone is posting on my behalf to keep it simle and mistake free, if possible. Wvhen something wrong is posted it can go viral in a matter of minutes, so caution is always good.

Thank you for a great semster with Social Media and Emerging Technologies!


This week’s assignment will be about the measurement tools that are being used to measure Social Media Success. There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign. There are many free tools available such as, Google Analytics, Star Counter, Chart Beat and Quant Cast that can assist you in measuring areas of Social Media in regards to how many views, likes, dislikes, comments and website traffic. There are also many tools that will cost to get information about the sites you want monitored, some of these sites are Sprout Social, and Radian6.

What is Google Analytics?  It is free for all businesses who want to track their social media progress. This measuring tool can assist you in finding out how many visitors have visited your website, it can also send off alerts that will notify you when traffic is coming through your website.  Google Analytics can inform the client how many people that have visited that may be interested in any of the promotions displayed and whether there is ample enough traffic flow and how many visits they would receive on a daily basis.  This Social Media measuring tool is used to assist you in areas that may need some extra understanding to be able to do better in the Social Media world.  Is the traffic flow where I want it? What do I need to do different to get more traffic? This is certainly something I would like to try.

StatCounter’s mission is to help their members easily understand their visitors, so they can make good decisions to become more successful online.  StatCounter( has been around since 1999 and has over a billion hits tracked, so this tell me they must know what they are doing. This is a free account and you can then log into your account anytime night or day to monitor and view your visitors and stats in real-time!

Quantcast Measure( provides free, directly measured traffic and arranges the audience and then makes reports, ensuring that your traffic data is both accurate and reliable.  There is an audience measurement for all website owners including traffic, demographics, business, lifestyle and many other interests. If you are a marketer you can discover how your audience is unique by understanding what makes your audience distinctive across your product lines.  You will be able to learn the difference between visitors and converters as well as demographics, interests and web media consumption habits. Without such tools as QuantCast it would be very difficult to track this information.

Overall I feel it is important to connect with at least one measurement to assist you in tracking and helping you understand what areas you may need to improve on. Find interests and build a relationship that will help you and your business grow and be successful.

This week in Social media class we discussed branding you and your personal digital footprint.  Your personal footprint can make or break you in the business world. I will be talking about 3 steps to improve your branding and why it is important. There are so many employers checking out facebook and twitter accounts, your new job may depend on what you have been posting in these social media acoounts.

The first step I would take would be to Google yourself. If you are a current user in Facebook and post many silly things chances are they will be shown on the first page when you have googled your name. Although many employers request resumes when hiring for a position, that is often not enough, therefore they will google the potential applicant and see what they are up to on a social standing. Finding a potential employee or a business partener often ends up with many name searches on Google. It is important to keep your slate clean and stay away from abusive posts and vulgar language, this can harm your career or business that you are trying to start. I would recommending you Google your name as often as a couple times a week, search deep think of yourself being the employer, would you hire me!!

The second step would be to take a look at Facebook, which I am always on top of. For example, I have a few friends that are drama queens and post pretty much anything, but when they started to use vulgar language I had to hide them from my timeline, and in some cases I had to unfriend them. I use my Facebook page as a part of my business and I was not happy to see crap all over my pages. It’s easy to keep your Timeline on Facebook clean but in some cases, it can be discouraging to see what people actually post that is rude and offensive.  I have many business parteners on Facebook from all over the world, I don’t want them think I condone bad behavoir, so in most case deleting a friendship must happen.

The third would be LinkedIn, as I have been a member in LinkedIn for almost 2 years I have very many business connections. It is important to keep your topics in LinkedIn professional as well. I have had issues where I have ben invited to connect and have had to remove them as well. I didnt not like the fact that some connection on want to be connected so they can talk bad about someone’s business, LinkedIn is a professional site and if connections become unprofessional somewhat like Facebook I do not hesitate to have them removed from my connections. I like LinkedIn because it is a great tool to advertise and promote my products, so it is very important to keep it clean and professional.

In Summary I am confident that I have kept my Facebook, Fan Page, Twitter and LinkedIn accounts very professional.  I have Googled myself many times and I am all over the first page and I do believe on the second page. I have been posting and advertising and promoting for a couple years  and to me it is important that everyone that is looking for work, looking for business partners or just there to promote their own business you must at all times keep it professional. We live in a world where engagement with your consumer is critical.  The one-to-many paradigm is gone.  Are you prepared?

There are so many trends in Social Media that I didn’t realise existed.  I will be talking about other trends in Social Media for this weeks assignment. We have been asked  choose one story from each site, Mashable, Social Media Explorer and TechCrunch,  that I would find interesting and write a blog post that discusses those stories.

The first story is with Mashable, “Glow-the-in-the-Dark Highways Coming to the Netherlands” Author Neha Prakash  Can you imagine a futuristic solution for safer driving conditions and greener technology?  The Netherlands are wanting to spice up their highways and improving winter driving conditions.  The Netherlands will use photo-luminizing powder to replace road markings and ultimately produce glow-in-the-dark tarmacs. They will be using powder that will be charged by sunlight, and it will be able to soak up enough energy to last 10 hours worth of highway light during nighttime. Snowflakes will be drawn on all roads with special paint. The snowflakes will only become visible when the temperature drops to a certain point, alerting the drivers that the surface may be slippery.  Daan Roosegaarde hopes to also bring glow-in-the-dark roadways to the U.S., mainly the west coast, because of innovators like Google who have already advanced the field of transportation. Talk about smart roads and how the roads can speak to the driver in regards to icy conditions all because of painted snowflakes., Wow!  This could be great for businesses in the Transportation field, think of all the jobs that will be created.

The second story is Social Media Explorer, “Becoming a Social Business Isn’t Just For Social Media”  Author Ilana Rabinowitz

In this article Ilana talks about how evolved social media has become and how quickly it has engaged many people. Facebook with a billion of us and how it has changed our  expectations about how quickly we recieve responses from other people. Just think how it has changed the way we share knowledge with both personal and professional contacts. What about corporate culture and how it reflects the principles and ideas of social media? The business behaves like a community, management does not broadcast, communications are flexible, information is open and the company does not rely on control and procedures but on collaboration. This brings some light to the table as to whether corporate culture needs to engage more in social media to be successful. Here is a video on entrepenuers and social media, by John Jantsch, on a company that that went from almost extinct to becoming a leader in its industry by changing the corporate culture to focus on the needs of the employees and clients ttp://

The third article from TechCrunch ” Major Wireless Carriers Hunker Down For Hurricane Sandy” Author Jordan Crook.  In this article the nation’s major wireless carriers want you to know they’re ready to roll. Verizon, Sprint, AT&T and T-Mobile have all released information on what they’re doing to prepare for Hurricane Sandy. With the forecast for hurricane Sandy it was expected that over 10 million people would be without power. All wireless had pages set up for customers with general safety tips. Verizon, Sprint, AT&T and T-Mobile had a plan in place  to mitigate any affects of the hurricane.  They passed on info to remindpeople  to plug in all of your electronics to a surge protector, and leave them charging until power goes out. There was also an app you could use the Red Cross Hurricane app or SMS service. Media Kit: AT&T Vital Connections were available. While flooding and storm surges may be the most life-threatening aspect of the storm, The damage from the winds would  most certainly interfer with all wireless communication and likely cause power outages across the area. What a great way to get the information out to families and businesses but having this in place. Many Businesses and groups or organizations, got their wirelesses all charged before Hurricane Sandy arrived, thus enabling people to keep contact right until power went out and towers went down.  I am impressed businesses like phone comapnies, especially wireless was still able to keep the lines open and have apps for people to get information to help them keep safe.

This week’s assignment was to choose 2 social media tools discussed and write a post describing how you would use them for a business. The 2 social media tools I chose were Pinterest and LinkedIn.

Pinterest is a fun way to express your interests and share by pinning photos of what is important to you and what may interest you. Pinterest lets you organize and share all the beautiful things you find on the web. People use pin boards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pin boards created by other people. Browsing pin boards is a fun way to discover new things and get inspiration from people who share your interests.

Pinterest makes good business sense to pin your business and especially if you want to share it with the world. If you are a travel agency and pinned vacation spots, this would interest many people who love to travel and gain great insight on hot spots around the globe. Another example is for a person who loves to cook and love challenges for new and indifferent recipes, could actually find a new recipe and in turn pin it to their board, you could get cooking tips and provide the same to other pinners.

Advertising for businesses is huge in Pinterest, as you can pin almost anything and others can take what you pinned and re-pin it to their board, sharing is huge and by re-pinning the advertisement, your product gets known to the Pinterest population, this is a fun way to stay connected to customers and keep them inform with upcoming product and any new changes within the company. Pinterest also provides free Pinterest apps for the iPhone, iPad, Android Phone, and Android Tablet.

I use LinkedIn for connecting to other businesses and trusted contacts. By getting new contacts this helps me to exchange knowledge, ideas, and opportunities with a broader network of professionals. LinkedIn gives you the keys to controlling your online identity. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online. If you ever Google a business most likely be found in your search on the web. LinkedIn has many tools to help you locate and interact with experts. With the many groups, you can find answers to just about any question. Businesses use this social media site to explore there options, post job ads, sales leads and help find great business partners.

Pinterest overall I found to be more of a fun social media site. They say a picture is worth a thousand words! More and more businesses are using bright cheery photographs to promote their businesses. With Pinterest growing every day, this is a fantastic site to start pinning and start growing.

I do believe LinkedIn is the place to get new opportunities. It’s a great Social Media site to get connected with other business members and and promote your business as well. Many business partners are found through LinkedIn. It is a great site to learn, gain knowledge and grow your business.

Week # 6 assignment, we were asked to promote a company on Youtube. This company, Pet Pawsitive, is uinlike your traditional pet store whereas Pet Pawsitive main focus is on providing behavioral and psychological training for pets and their owners, including basic animal education, obedience, rehabilitation and service classes. Both Kingston and Belleville has a retail outlet that sells all-natural and holistic pet foods and a variety of training supplies.

Using Youtube videos to promote Pet Pawsitive would have an enormous positive effect on how to train your pet!  As both locations are actively invovled in the surrounding communities, this would be a welcomed video showing promise to all pet owners, educating both the pets and the owners. I would like to see many different pets, not just focussing on small pets but pets of all sizes and all backgrounds. This would show the customer that anything is possible whether you have a King Shephard or a Teacup Chiwawa. It would also show the natural products, supplies and the benefits of using holistic pet foods. Everyone loves free stuff, offer free samples for those who wish to visit Pet Pawsitive. You would want to grab the viewers attention, so something cute to bring that smile out would be preferrable. The end of the video show have a pet and an owner paw to hand doing a high 5, Oh So Pawsitive!

In my opinion, youtube is the way to go for almost any advertising. This would  be pawsitive training for Pet Pawsitive and a way to stay connected to the consumer and possible new customers. This could be a pet and an owner  being videotaped from Kingston or Belleville and BAM! A star is born! What better way to advertise then have your business video go viral. All of this and ensuring all participants and viewers have a Pawsitive experience.

This weeks assignment is to search for a company that is using Facebook Fan Pages as a marketing tool to reach their customers. With Facebook reaching over 1 billion users as of 4th October 2012, many companies will be using Facebook as an advertising platform.  There are so many companies to choose from for this assignment, I decided to take a look at Schneiders, a Canadian Company. everyone loves a good meal here and there and Scheinders makes it easy! Scheinders is actively invovled in other social medias sites such as Twitter and Pinterest and have their links attached to the Schneiders Fan Page.

Schneiders is using their Facebook Fan Page extremely well!  The page is focused on meal preparation, recipes, contests, giveaways and coupon savings. With well over 112,000 likes schneiders are able to reach their fans and provide information about sales, discounts and even free food items. While looking through the Schneider fan page I notice that there was alot of likes for individual post and many shares of the same post. This is great advertising for Schneiders as the shares actually get posted to the individuals timeline and then gets shared again and again.

Schneider Facebook Fan Page is very colorful, alot of fun, new recipes and a wide range of different topics, which I feel is able to grab the readers attention. They have many contests and when someone is a winner, it is posted on page for everyone to see. Schneiders also advertises free giveaways for other companies such as Dempsters, and provides links to get that free product, how cool is that! Comments are coming regularly, letting Schneiders know how happy the customers are with their giveaways, coupons and other contests. So in other words, lots of customer feedback.

Overall I believe Schneiders is using their fanpage to the maximum and reaping the rewards. As Schneiders quoted ” Schneiders® is the name you can trust for delicious, superior quality meats and food products. Our promise is that you can taste the difference quality makes” Customers look up to Schneiders and are big supporters of this Canadian company, their facebook fanpage certainly proves that!

The assignment for this week’s blog post is to find a business on Twitter and see how they do their advertising and promoting. I will also check on how many times a day or week they actually tweet about their business. The company on Twitter I have chosen is The Waring House . I will explain in my post how they use Twitter to post, advertise and promote special occasion menus to their followers.

What is The Waring House? Some people call it a restaurant, others call it a venue. Well, it is both and much more! The Waring House is divided into 10 different service facilities all from one organization. The Main House and Amelia’s Garden Restaurant, Barley Room Pub, Waring Hall and the Cookery School,  The Garden Spa , Vineyard View Cottage, The House Next Door, Reception and Office, Artist in Residence, Heritage Lodge & the Brian Cardy Boardroom and The Quaker Lodge & the Garden Spa.

The Waring House is using Twitter to get out there, with almost 900 follows, this small town Inn is starting to get recognition. They are advertising different events such as, menu specials, fundraising, Barley Room Pub,about 2-3 times a week. From lobster fest to surf and turfs you can find just about every event happening at The Waring House. The Barely Pub has gone live which will help boost sales and get more customers involved. They also have a Day Spa in the Quaker Lodge plus a Garden Spa which sounds intriguing! They also are advertising for Cooking School Classes, if you want to learn how to cook, this might be a good place to start. All this information is on Twitter, The Waring House is full of surprises!

In conclusion, I would like to say The Waring House is using their Twitter account regularly and is focused on detailed information and is easy to follow and navigate through, however, I feel they could improve by interacting a little more with their followers. Thus said, I am excited as to how far they have come and seeing what they have to offer, my next trip to the county will be to The Waring House Spa. Looks divine!


The Roots Blog is very informative blog with keeping in tune with style for all ages. The blog consist of 5 categories, all in which have an importance to roots overall market. This blog is consistantly blogging new products with style in mind. Healthy living is another category that plays a huge part in the harmony of the Roots organization and providing healthy tips to all their readers. With entertainment from fashion shows to campaigning in different provinces to launch their new products. Roots have also been working to promote Canadian travel and economic development encouraging cutomers to travel Canada and worldwide. Roots loves to stay current in all aspects of the company. As well as staying current Roots remains in the news with all previous categories style, health and wellness, entertainment and current affairs.

Style with roots, who would have thought there was actually style in Roots! Well, I would have never guessed it.There is something for everyone, from travelling backpacks to jeans for men, the denim enthusiasts. Then there is the Oxblood hanbags, such a huge hit for Roots, very stylist, durable and in three different styles. Bold and vibrant these bags can match any outfit.

Healthy Living with Roots, this is surprising to find a clothing store interested in healthy living. Roots is a huge promoter of Roots Walk the Walk so Kids Can Talk campaign. This charity is in 40 communities across Canada. This is the country’s largest walk in support of child and youth mental health and well-being. So impressive!

In the entertainment segment Roots is just out there. They have fashion shows, which are alot of fun, especially if you are involved in them. For the Caribana Carnival in Toronto this coming year, Roots is celebrating the Caribana culture with T shirts “I love T.O” which is a part of show your roots collection. Roots was in a  partnership with the popular television show, Degrassi: The Next Genera­tion, Roots was featured in the program’s season in July. That is totally amazing!

The next catecory is Current Affairs. Roots recently partenered with Minute Maid to provide support for Big Brothers and Sisters of Canada. This just goes to show that Roots is involved in many different events in several provinces across Canada.

Roots in the News! All previous cateegories have been in the news, with styling, clothing, handbags, health and wellness, entertainment and current affairs.

In conclusion, I would like to say that overall I am impressed with the way Roots does business. I am particularly proud that this is a Canadian Comapny and they have promoted them selves with class.  I was not aware how involved they were, just not in surrounding communities, but very involved in Canada as a whole. Their product speaks for themselves! I recommend that Roots continue to keep Canada and the Global Market informed with new products, promotions and community activities on their Blog. Roots is Blogging in Style!

Thank  You

This is my very first time using WordPress so hopefully this gets posted and sent off to my teacher. I love using social media! I have gotten very good on twitter with my home base business and have over 1000 followers. I use Linked In as well and I pin a few things on Pintrest. I am so excited to learn more about social media and how it can help my business grow. I am fascinated on how many followers a person can get in such a short time, it just amazes me. I love posting motivational quotes and business information and daily I get followers in Twitter. I use Facebook quite a bit as well and have a fan page which is finally starting to generate likes. I do most of my communication for my business through social media, and have met some amazing people in the process.

Yes, I use some social media sites but I need to be able to manouver better with LinkedIn and IBO Social sites. It is a learning processr and takes me a while to figure things out. I love the fact that I can advertise for free, make discounted offers and promote my products.

I look forward to learning more effective ways to use social media and and other ways to connect globally to the health Industry market.

Thank You



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