This weeks assignment is to search for a company that is using Facebook Fan Pages as a marketing tool to reach their customers. With Facebook reaching over 1 billion users as of 4th October 2012, many companies will be using Facebook as an advertising platform.  There are so many companies to choose from for this assignment, I decided to take a look at Schneiders, a Canadian Company. everyone loves a good meal here and there and Scheinders makes it easy! Scheinders is actively invovled in other social medias sites such as Twitter and Pinterest and have their links attached to the Schneiders Fan Page.

Schneiders is using their Facebook Fan Page extremely well!  The page is focused on meal preparation, recipes, contests, giveaways and coupon savings. With well over 112,000 likes schneiders are able to reach their fans and provide information about sales, discounts and even free food items. While looking through the Schneider fan page I notice that there was alot of likes for individual post and many shares of the same post. This is great advertising for Schneiders as the shares actually get posted to the individuals timeline and then gets shared again and again.

Schneider Facebook Fan Page is very colorful, alot of fun, new recipes and a wide range of different topics, which I feel is able to grab the readers attention. They have many contests and when someone is a winner, it is posted on page for everyone to see. Schneiders also advertises free giveaways for other companies such as Dempsters, and provides links to get that free product, how cool is that! Comments are coming regularly, letting Schneiders know how happy the customers are with their giveaways, coupons and other contests. So in other words, lots of customer feedback.

Overall I believe Schneiders is using their fanpage to the maximum and reaping the rewards. As Schneiders quoted ” Schneiders® is the name you can trust for delicious, superior quality meats and food products. Our promise is that you can taste the difference quality makes” Customers look up to Schneiders and are big supporters of this Canadian company, their facebook fanpage certainly proves that!

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